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Yellow Streak: Phone Directories Go to War (AdWeek)

CHICAGO The battle of phone directories escalated today as Yellow Book changed its name to Yellowbook and broke an integrated campaign with the tagline: "Say Yellow to the future."

Las Vegas Luxury Hotel Announces Innovative Online Changes (PRWeb)

Renaissance Las Vegas Hotel Launches Redesigned Web Site for an Ever-Changing Online Market (PRWeb May 9, 2008) Read the full story at http://www.prweb.com/releases/2008/05/prweb926734.htm

Las Vegas Luxury Hotel Announces Innovative Online Changes (PRWeb via Yahoo! News)

Renaissance Las Vegas Hotel Launches Redesigned Web Site for an Ever-Changing Online Market

Yelllow pages publisher sees web strategy reap profit (VNU Net via Yahoo! UK & Ireland News)

Yellow pages publisher Idearc saw quarterly profit rise 7.8 per cent to $111m (£56m) year on year, thanks to a more web-focused strategy.

'What is Robots.txt?' (Online Journalism Review)

This week' OJR reader question addresses how you can use this technique to improve your website's search engine optimization effort.