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Niche News

Nouveau niche and hot button branding (The Star)

THE war for consumer attention among brands is getting fiercer by the day. Mass advertising is under constant theoretical siege by marketing pundits. Customer made and nouveau niche are the latest hot buttons.

AOL seeks growth in shift from mass site to niches (USA Today)

A company rooted in bringing the Internet to the masses, AOL is shifting its focus toward serving niche audiences with the launch of dozens of specialty websites.

AOL seeks growth in shift from mass site to niches (AP via Yahoo! News)

A company rooted in bringing the Internet to the masses, AOL is shifting its focus toward serving niche audiences with the launch of dozens of specialty Web sites.

Theo Alleyne of Bloomfield, New Jersey Named a Certified Niche Cruise Specialist (Marketwire via Yahoo! Finance)

Demerara Travel Associates is pleased to announce that The Niche Cruise Marketing Alliance has bestowed the designation of Niche Cruise Specialist on Theo Alleyne of Bloomfield, NJ after completing a curriculum of study on specialty cruise programs. Theo joins a select group of travel agents throughout the United States and Canada who have already completed the course of study.

AOL shifts ad strategy to niche Internet sites (The Oklahoman)

NEW YORK — A company rooted in bringing the Internet to the masses, AOL is shifting its focus towa