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Search Engine Optimization Tips: Going Beyond Keywords (ECommerce-Guide)

What's a Google Sitemap and how does it help search rankings? Did you know you could customize those pesky "404 error" pages with products for better search results? Unaware of Google's universal search rolled out last summer?

Google: "No Trespassing" signs won't stop Street View (Ars Technica)

Google is in hot water again over invasive Street View photos that ignore private roads and "No Trespassing" signs. While privacy's existence is still being debated, perhaps the company just needs a lesson in how to read. Read More...

Link Building Basics (Search Engine Roundtable)

Discover how search engines rely on link analysis as an important component for rank web pages. Learn also how to increase traffic to your site by building quality links in an appropriate manner. Moderator: · Kevin Ryan, VP, Global Content Director, Search Engine Strategies & Search Engine Watch Speakers: · Michael Gray, President, Atlas Web Service · Jeff Quipp, President & CEO, ...

Duplicate Content & Multiple Site Issues (Search Engine Roundtable)

More and more site owners are concerned that they might get penalized accidentally or overtly because of duplicate content. If you run mirror sites, will search engines ban you? If you have listings that are similar in nature, is that an issue? What happens if you syndicate content through RSS and feeds? Will other sites be considered the "real" site and rob you of a rightful place in the ...

How to Speak Geek: Working Collaboratively With Your IT Department to Get Stuff Done (Search Engine Roundtable)

Are you in charge of marketing the website, yet have to deal with unfamiliar IT issues? How do you handle a mean IT department? Do you want to improve your relationship with your IT staff? This session provides clear advice and translates the geek-speak into real-life examples. Learn specific steps to analyze your website for potential search engine road blocks such as duplicate content ...