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| The Most Powerful SEO Tactic: Simplify, Simplify, Simplify (Search Engine Land) |
| The most important thing you can do when talking to an SEO client (be it your boss in your company, or a different company you consult for) is to learn how to explain SEO in the simplest terms possible. When you are dealing with a non-SEO type, use the 30 second rule: explain it clearly in 30 seconds or less. If it takes you longer than that, your chances of getting them to understand what ... |
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| Developing In-House SEO Functionality (Search Engine Land) |
| My last Search Engine Land post, In-house SEO functionality resonated with many in-house SEOs. "Eletitor" commented on the necessity of getting the entire management team on board for in-house SEO success. Kevin Cheng mentioned the need for preparations prior to hiring any in-house SEO, as well as the bureaucratic red tape that can hinder its progress. I'd like to further elaborate on ... |
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| Upgrading a website? Four key SEO tips for web design firms (e-Consultancy) |
| As many web design firms take on the remit of upgrading a client’s website, it is important to integrate best practice SEO techniques into the web design process . This will ensure that your client both maintains and benefits from the free rankings available in the organic listings of the major search engines. |
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| SearchCap: The Day In Search, May 9, 2008 (Search Engine Land) |
| Below is what happened in search today, as reported on Search Engine Land and from other places across the web From Search Engine Land: Coming Search Marketing Webcasts From SMN Our sister site, Search Marketing Now, is offering a nice mix of free webcasts later this month, ranging from dealing with big PPC campaigns, big brand SEO and bridging the offline-online gap in ... |
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