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| A Small Business Marketing Success Story: Avante Gardens (Search Engine Land) |
| There's a battle going on in the floral industry, and many small, independent florists are losing. Like other small businesses, they don't have the time or knowledge to keep up with the latest marketing trends and tactics. But there are other challenges, too: Way back in 1998, the FTC warned consumers about phony marketers pretending to be local florists: Petal Pushers: Is Your 'Local' ... |
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| Yellow Book Gets a Makeover (BrandWeek) |
| The battle of phone directories escalated today as Yellow Book changed its name to Yellowbook and broke a new integrated campaign with the tagline: "Say Yellow to the future." |
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