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| Seven Ways to Make E-Marketing Work in a Tough Economy (E-Commerce Times) |
| In a challenging economy, you must find new ways to make marketing work more effectively, get more out of marketing investments, and measure and account for marketing decisions. In short, you must make changes. Doing the same things in an uncertain economic environment and expecting the same results is, at worst, a definition of marketing insanity. |
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| A Small Business Marketing Success Story: Avante Gardens (Search Engine Land) |
| There's a battle going on in the floral industry, and many small, independent florists are losing. Like other small businesses, they don't have the time or knowledge to keep up with the latest marketing trends and tactics. But there are other challenges, too: Way back in 1998, the FTC warned consumers about phony marketers pretending to be local florists: Petal Pushers: Is Your 'Local' ... |
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| Essential SEO Spring Cleaning For Your Website (Search Engine Land) |
| It's Red Sox season again in Boston. That means we're at that meteorological intersection of winter and summer: it could very well be 80 degrees or it could snow. While most other parts of the country experience a season called spring, we get a small window of opportunity to change out the clothes in our closets and do our spring cleaning. But regardless of the weather, it's a great time ... |
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