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Seven Ways to Make E-Marketing Work in a Tough Economy (E-Commerce Times)

In a challenging economy, you must find new ways to make marketing work more effectively, get more out of marketing investments, and measure and account for marketing decisions. In short, you must make changes. Doing the same things in an uncertain economic environment and expecting the same results is, at worst, a definition of marketing insanity.

UPS signs Big Brown to marketing deal (Austin American-Statesman)

UPS inks Big Brown to marketing deal

David P. Karner was named general manager of the Club at Morgan Hill, responsible for managing sales and marketing of ... (The Express-Times)

David P. Karner was named general manager of the Club at Morgan Hill, responsible for managing sales and marketing of the Williams Township golf course and club. Karner has background in managing country clubs and he has worked in the food service industry.

Marketing: Indiana Jones and the inescapable ads (Chicago Tribune)

With tie-ins ranging from Lunchables to Indy cars, it's one of the largest-ever marketing campaigns Indiana Jones could outrun huge boulders, escape being sacrificed and outwit Nazis, but mere mortal consumers can't duck "Indiana Jones and the Kingdom of the Crystal Skull." The first movie in the franchise in 19 years is being promoted by one of the largest-ever marketing campaigns for a ...

Zimmer Holdings cuts its marketing executive post (The Indianapolis Star)

Warsaw » Zimmer Holdings, a medical-device maker that entered a settlement last year over payments to doctors, announced Friday that it is eliminating the position of chief marketing officer.