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Polywrap ban proposed in strict direct mail standards plan (PrintWeek)

Mailing houses could be forced to scrap the use of polywrap in favour of paper that is up to 75% recycled under a newly proposed UK standard for direct mail that is being endorsed by the Direct Marketing Association (DMA).

Royal Mail launches direct mail production helpline (PrintWeek)

Royal Mail has launched a dedicated helpline for production managers who need quick information on issues like pricing, formats and artwork approval related to direct marketing.

Tourism Ireland hunts direct agency (Mad.co.uk)

Tourism Ireland is hunting an agency to handle its £2.5m direct marketing account. The tourist board set up to promote Ireland as a holiday destination aims to increase tourism from the UK and to encourage Ireland to realise its tourism potential. ...

Study: E-Mail is The Most Effective Form of Direct Response (BrandWeek)

E-mail is now the most popular form of direct response marketing, per a new survey of large U.S. corporations conducted by Direct Partners, New York.

DMA08's Thought Leadership Series to Provide Insight into Integrated Marketing s Best Practices (Direct Marketing Association)

July 2, 2008 — The Direct Marketing Association’s (DMA) DMA08 Conference & Exhibition , the Global Event for Integrated Marketing that will be held October 11–16 in Las Vegas, will feature a two-day Thought Leadership series that will present attendees with the latest in best practices, marketing solutions, and management insight.