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First National Bank of the South Launches New Branding Initiative and Mascot (PR Newswire via Yahoo! Finance)

First National Bank of the South is setting out to make a powerful connection with the community with the launch of its new branding initiative. First National's brand is centered around the tagline, "We can do that," a refreshing promise explaining the bank's commitment to surprise and delight clients with quick responses and unconditional loyalty.

Mercedes Branding Chief to Head Eyeglass Maker, FTD Reports (Bloomberg.com)

Aug. 20 (Bloomberg) -- Daimler AG 's head of branding at the Mercedes-Benz unit will become Chief Executive Officer of Rodenstock Group, a Munich-based eyeglass maker, Financial Times Deutschland reported.

ASAP Branding for Lasting Results (TheStreet.com)

Learn these smart shortcuts to branding your business quickly and effectively.

Hornets Unveil New Uniform, Logo (NBA.com)

The New Orleans Hornets dropped their new logos on the general public on Wednesday, unveiling the branding the team will incorporate throughout its image makeover for the 2008-09 season. More to the point, the stuff, as it so seldom does in these cases, came out pretty cool. As fans in the NBA we should thank our lucky stars for that fact ... we could have ended up with something that looks more ...

Report: Longview branding evaluation (The Daily News)

The cities of Longview and Kelso recently hired a Seattle-based marketing firm to evaluate the cities through the eyes of a stranger.