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| U.S. Online Advertising Up 15.2% (WebProNews) |
| U.S. Internet advertising revenues for the first half of 2008 were $11.5 billion, reaching another half -year record that represents a 15.2 percent increase over the first half of 2007, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). The second quarter of '08 was up 12.8 percent over the same period in 2007 and showed a small decline of 0.3 percent from ... |
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| Recession Presents Bull Market For Advertising (WebProNews) |
| In uncertain—well, frightening—economic times it stands to reason that businesses would be looking to trim their budgets where they can. Some think that means advertising will naturally suffer. On the contrary, when is there a better time to seek new customers? read more |
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| AUTO ADVERTISING STUCK IN PARK (New York Post) |
| Like the big Detroit automakers, car dealers that spend a bundle on advertising are slashing their budgets as they struggle with the economic downturn. The dealer pullback has serious implications for the ad business, which was already suffering... |
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| Online Advertising in Rough Times (WebProNews) |
| The economy has everyone in the U.S. worried about what's ahead. Many are calling for another great depression, and it is hard to know just what that will mean in a world where so much business thrives on the Internet. It's a different world than it was in the 30s. Of course most money made on the Internet comes from advertising, so naturally, one has to wonder how Internet ad spending will ... |
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