MARKETING BOOST: Foodmakers are squeezed right now because of high commodity prices, but they're planning boosts in advertising this year. It comes as they're raising prices and in some cases shrinking products as a way to recoup these high costs.
While most consumers’ initial reactions to marketing and advertising messages on their mobile phone can often be negative, a recent survey from ABI Research finds that their level of responsiveness can often be improved through incentives.
Olympian Michael Phelps' record-setting performance in Beijing has led to multimillion-dollar endorsement deals, but his road to marketing gold was paved years before he swam a lap in China.
Second City Communications -- the marketing services and new media division of the famous comedy theatre, The Second City -- is headlining the Chicago New Media Summit, a premiere forum focused on the intersection of innovation, new media, technology, advertising, and marketing. (PRWeb Sep 7, 2008) Read the full story at http://www.prweb.com/releases/2008/09/prweb1294364.htm
Second City Communications -- the marketing services and new media division of the famous comedy theatre, The Second City -- is headlining the Chicago New Media Summit, a premiere forum focused on the intersection of innovation, new media, technology, advertising, and marketing.
