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Polywrap ban proposed in strict direct mail standards plan (PrintWeek)

Mailing houses could be forced to scrap the use of polywrap in favour of paper that is up to 75% recycled under a newly proposed UK standard for direct mail that is being endorsed by the Direct Marketing Association (DMA).

Royal Mail launches direct mail production helpline (PrintWeek)

Royal Mail has launched a dedicated helpline for production managers who need quick information on issues like pricing, formats and artwork approval related to direct marketing.

Tourism Ireland hunts direct agency (Mad.co.uk)

Tourism Ireland is hunting an agency to handle its £2.5m direct marketing account. The tourist board set up to promote Ireland as a holiday destination aims to increase tourism from the UK and to encourage Ireland to realise its tourism potential. ...

'175 million fewer pints sold, thanks to smoking ban' (Publican)

Pubs have sold 175 million fewer pints of beer in the past year as a direct result of the smoking ban, according to market analysts AC Nielsen. Jake Shepherd, AC Nielsen's marketing director, said: “The winter months were particularly bad.

Study: E-Mail is The Most Effective Form of Direct Response (BrandWeek)

E-mail is now the most popular form of direct response marketing, per a new survey of large U.S. corporations conducted by Direct Partners, New York.