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ITV battles advertising downturn (BBC News)

ITV predicts no growth in advertising revenue for the first half of 2008 as the UK economy slows.

ITV predicts flat advertising revenue (Independent)

ITV is predicting flat advertising revenue for the first half of this year, but is still expecting to outperform the 1 per cent fall forecast for the market as a whole.

‘If advertising won’t raise sales, why advertise at all?’ (Philippine Daily Inquirer)

Last year, we attended the senior Marketing Rx-er’s seminar on monitoring advertising and promo effectiveness. He explained why we can’t expect advertising to raise sales.

BriefingsDirect Insights analysts probe future of online advertising and find transactional lucre lurking (ZDNet)

Read a full transcript of the podcast. The future of online advertising captures the headlines and attention when the likes of Microsoft courts the likes of Yahoo! And Wall Street still has a hard time figuring out how much Google is worth, based on just those little...

ESPN Deportes Reloads Advertising Community with New Programming Initiative and Multiplatform Approach in its '08 ... (Broadcast Newsroom)

NEW YORK , May 15 /PRNewswire/ -- At its Upfront '08 presentation, ESPN's Spanish-language multimedia brand, ESPN Deportes, announced impressive distribution gains and presented the advertising community with a host of new ideas and creative content demonstrating the network's commitment to innovative multiplatform programming across its television , radio, online, print and wireless properties.